Total BWF SPONSORSHIP
Since 2015, Total is the Title Sponsor of the TOTAL BWF Major events and the Official Energy Partner to the HSBC BWF World Tour events. The badminton sport is generally associated with performance, endurance and precision, while Total’s latest breakthrough innovation QUARTZ with Age Resistance Technology provides better performance, ultimate resistance and is more optimal for engine protection. This partnership will continue to boost brand recognition and create business opportunities in the region, beyond the traditional motoring arena.
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TotalEnergies is always pushing the boundaries when it comes to performance and endurance of car engines with our QUARTZ lubricants. The same values and attributes can be applied to badminton, which is a racket sport that requires agility, performance and stamina, especially during bursts of attack and defense.
TOTAL QUARTZ LUBRICANTS
With a key focus to promote the QUARTZ lubricants range in lieu of the badminton sponsorship, Total’s iconic ROBOTQUARTZ transforms into a modern and energetic badminton player to showcase a breakthrough performance on the court.